About
Founder
Twenty five years in FMCG: Coles, Woolworths, and then his own store as an independent owner. Steve has managed more than 10,000 staff across that career, which is where the eye for detail and the discipline come from. He started Ace Retailing to do one thing properly: get good products in front of the people who decide what goes on the shelf.
What that means in practice: he knows what a buyer needs to see before they will say yes, and he knows what a store owner needs to believe before they will give up shelf space. Suppliers get told the truth about whether a product suits this channel, early, rather than after six months of invoices.
The majors
Steve learned the trade inside the two biggest retailers in the country. How a planogram gets decided, how a range review really works, and why a good product still gets knocked back.
His own store
Then he bought a store and ran it himself as an independent owner. Ordering, staff, shrinkage, the lot. It is why he does not need a supplier to explain what a store owner is worried about.
Today
A national field sales team and an in-house call centre, built to do the one thing that is hardest in this channel: cover hundreds of independent stores properly, store by store.
The team
A small team, deliberately. Every one of them talks to retailers, which is why store owners get a person they recognise instead of a queue.
Sales & Training Manager
More than 20 years across insurance, finance and sales. Regan builds on the relationships we already have and goes after the new ones. Based in the Northern Rivers, a mother of two teenage sons, and comfortable in a business that changes week to week.
Sales & Key Accounts
More than 20 years in sales and key account management. Resh partners with MSOs across IGA, Friendly Grocers, Foodworks and others, supporting retailers and suppliers to drive sales and lift profitability.
Client Communications
Carrie establishes and holds the relationships with our clients. Strong time management and a deep knowledge of the customer service side of the business.
Retail & Customer Service
Kathy brings retail and customer service experience to the phones. She liaises with retailers, builds the partnerships and answers the call properly, every time.
Customer Service
More than 10 years in customer service. Ashley is focused on establishing relationships with our clients and keeping the standard high.
Retail & Customer Service
A lifetime in retail, having grown up in a family running a small FMCG business. Pari knows the trade from the inside. You will know her by the voice.
Customer Service
Ten years in customer service. Fiona is committed to sorting out whatever the customer needs. You will hear the laugh before you hear the name.
Field & Customer Service
A diverse background across several industries, a flair for building relationships and a focus on getting a result. Look out for Amanda in store and on the phone.
In their words
I have known Steve Smith for a number of years, both as a colleague and a customer, in our ever changing world of FMCG. Steve is a go getter, he never stops. He has energy and enthusiasm unmatched, he is a straight shooter and will tell you as it is, not common practice in today's market. I am confident Steve will deliver positive results for any business that he aligns with.
